Project Summary
The focus of this project was to create a lifestyle app. Some initial research showed that the most popular lifestyle apps include habit trackers, daily affirmations, and journals. If all of those concepts were combined into one app, it would be a bullet journal app. Bullet journals are a personal organization method used to keep track of different areas of life in a creative way. In a preliminary survey, 91% of users said they would be interested in using a bullet journal app.
Problem:Â Physical bullet journaling is time-consuming and inconvenient, and other personal organization apps are either too overwhelming or not customizable enough.Â
Solution:Â New Day offers the convenience of digital journaling, habit tracking, and personal organization in one app. Users can customize what they want to track and what features they have, so the app is exactly what they need without being overwhelming.
Timeframe:
• Research: 1.5 weeks
• Define: 1 week
• Design: 1 week
• Prototype & Test: 1 week
Roles:
• UX Researcher
• UX/UI Designer
Tools:
• Figma
• FigJam
• Optimal Workshop
• Useberry
• Maze
Key Solutions
Choose tracking items | Easy access tracking  | Mood data
Looking for an overview of the key solutions and final wireframes? Look no further! Click through to see the wireframes and brief explanation of the solutions.
Wondering how I arrived at these solutions? Continue reading!
Research
Competitor Analysis | Survey | User Interviews | User Persona | Storyboard
Competitor Analysis
I started with a competitor analysis to see what our competitors can offer and how we can stand out. Our main competitors are Daylio, DailyBean, Zinnia, and Habit Tracker. These apps primarily function as mood trackers, journal apps, habit trackers, or a combination.
![](https://static.wixstatic.com/media/e09d32_7b05d0b252e94dc28e25601583f7bbc0~mv2.png/v1/fill/w_975,h_213,al_c,q_85,enc_auto/e09d32_7b05d0b252e94dc28e25601583f7bbc0~mv2.png)
The overall strengths of the competitors are that their apps are easy to use, have attractive design, and are customizable. The weaknesses of the competitors are that the apps can be glitchy, and they're too customizable, which can overwhelming to the user. We can stand out by including features such as a meal tracker, water intake tracker, daily highlight, advanced mood data, and more. Standard features commonly found across the industry include a paywall, mood tracker, customizable habit tracker, chore tracker, monthly stats, yearly stats, and daily reminders.
Survey
Keeping in mind the features from the competitor analysis, I conducted a survey with 15 participants to get baseline information about what people would want to track with a bullet journal app and what features they would want to have. Using the demographic information from the survey, I was able to determine a target audience, which is women in their 20s and 30s.
Survey participants identified the most important features to have and what they want to track:
![](https://static.wixstatic.com/media/e09d32_39b0b013c7724b67a1ce1bb4f7cb8d17~mv2.png/v1/fill/w_980,h_884,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/e09d32_39b0b013c7724b67a1ce1bb4f7cb8d17~mv2.png)
User Interviews
I conducted 3 user interviews to determine users’ motivations, pain points, and desires for both physical journaling and digital journaling. I talked to the users to determine what features and tracking items they would want, and 100% of users were interested in tracking their mood, so this became a priority for screen creation and usability testing.
Users in the interviews reiterated that the most desired features are a to-do list, daily highlight, reminders, and affirmations. They would be most interested in tracking chores, meals, sleep time, mood, water intake, and exercise, but the responses varied per user, so it would be ideal for them to be able to choose what they want to track so they aren’t overwhelmed. They also shared that they would be interested in seeing a mood analysis feature and that they want a quick access button to track their mood and journal entries.
User Persona
![](https://static.wixstatic.com/media/e09d32_a809198deeff4fbf99284b218f5ca1d1~mv2.png/v1/fill/w_980,h_1104,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/e09d32_a809198deeff4fbf99284b218f5ca1d1~mv2.png)